Link Building

The process of having another website connect to pages from another website that is not their own is known as "link building" (Soul et al., 2022). Link building's goal is to raise a page's visibility and "authority" in the eyes of search engines so that these pages rank higher and receive more search traffic (Soul et al., 2022). To achieve this, it's critical to have a well-known website with a link to share and to demonstrate to people who own websites and have the ability to engage in link-building.

"Add, Ask, Buy, Earn" (abbreviated as "AABE") is the cornerstone of all link-building strategies (Soul et al., 2022): Manually adding links to websites is referred to as "adding"; Purchasing links is referred to as "buying naturally," whereas earning links is referred to as getting them naturally from site visitors. It's essential to use other tactics, such as on-page SEO, in order to increase link building.

SEO on page

All that can be done to a webpage to improve its search engine ranking is on-page SEO (Hardwick et al., 2022a). It enables the information offered by the website content to be more easily understood and assimilated by both users and search engines.

Search engines utilize on-page SEO influence to determine whether a page is relevant to the search result specified by the user. Keywords from the searchers' query are an example of the aforementioned influence. On websites, headings like H1, subheadings like H2s, and sub-subheadings like H3s facilitate content analysis and the visual hierarchy of the content, enabling the user to identify, skim through, and interact with their area of interest (Hardwick).

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